AdBrite is an online advertising firm based in San Francisco, California. It was founded by Philip J. Kaplan and Gidon Wise. Kaplan is also known as the founder of Fucked Company and author of F'd Companies, a book published by Simon & Schuster in 2002.
AdBrite serves ads on more than 40,000 websites and is the 10th largest ad network on the Internet, according to Media Metrix.
AdBrite was founded in 2004 and is backed by Sequoia Capital, having raised $12 million in two rounds of funding.
AdBrite is the Internet’s ad marketplace. Offers a high level of service, science, value, targeting and transparency to help each of the advertisers become successful.
![](http://files.adbrite.com/mb/images/468x60-2.gif)
Click here for details. Tutorial guide of how to join AdBrite.
![For Publisherse](http://www.adbrite.com/mb/images/how-adbrite-works-for-publishers-header.gif)
AdBrite’s aim is to provide our publishers with the most control, best service, and highest payout possible.
![Step 1 - Choose Products](http://www.adbrite.com/mb/images/how-adbrite-works-publisher-1-choose-formats.gif)
Though a single snippet of HTML, AdBrite can serve any combination of the following ad formats:
- Text and banner ads with customizable layout
- Active Interstitials – A high-paying full-screen ad on the third pageview of your site, shown only once per user per day
![Step 2 - Attract advertisers](http://www.adbrite.com/mb/images/how-adbrite-works-publisher-2-attract-advertisers.gif)
Anyone visiting your site can buy an ad directly on your site by clicking “Your Ad Here.” You’ll also be listed in the AdBrite marketplace, and represented by our busy in-house sales staff.
![Step 3 - Control](http://www.adbrite.com/mb/images/how-adbrite-works-publisher-3-control.gif)
You can choose to review each ad before it appears on your site. You can set the price for ads bought directly on your site. You can even have AdBrite show another ad network (your Google AdSense ads, Burst, etc.) if we can’t meet your minimum revenue requirement.
![For Advertisers](http://www.adbrite.com/mb/images/how-adbrite-works-for-advertisers-header.gif)
AdBrite is the Internet’s ad marketplace. We offer a high level of service, science, value, targeting and transparency to help each of our advertisers become successful.
![Step 1 - Choose Products](http://www.adbrite.com/mb/images/how-adbrite-works-advertiser-1-choose-products.gif)
AdBrite supports the following ad formats:
- Text ads - Cost per click (CPC). Cost per action (CPA) available for qualifying advertisers
- Banner ads - Cost per thousand impressions (CPM)
- Active interstitials - Your site, full-screen, directly in front of your target audience. Cost per thousand impressions (CPM)
![Step 2 - Choose Targeting](http://www.adbrite.com/mb/images/how-adbrite-works-advertiser-2-choose-your-targeting.gif)
Target customers with precision using our real-time traffic estimator. Instantly see how much traffic we have, based on your targeting criteria, and place your bid.
- Content categories
- Keywords
- Demographics
- Geography
![Step 3 - Create Your Ads](http://www.adbrite.com/mb/images/how-adbrite-works-advertiser-3-create-your-ads.gif)
You can create multiple variations of each text or banner ad. AdBrite will give you stats about each variation, and help show your better-performing ads more often.
![Step 4 - Conversion tracking](http://www.adbrite.com/mb/images/how-adbrite-works-advertiser-4-conversion-tracking.gif)
Adjust your bids based on the actual performance of each individual campaign, ad, and ad variation.
![Step 5 - Transparency](http://www.adbrite.com/mb/images/how-adbrite-works-advertiser-5-transparency.gif)
See every site where your ad appeared, and the exact cost associated with each click or impression.
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